No matter what kind of business you are in, the majority of your customers and prospects are likely to be internet users. Therefore lead generation from online sources should always be a part of your marketing and sales strategy.
However, most people believe that online lead generation requires a lot of money. While this is partly true, it doesn’t always have to be that way. If you know the right tactics and platforms, you can kick off your online marketing and lead generation activities without spending any money at all.
In fact, if you’re a startup or have budget limitations, I recommend you start your marketing efforts using these tactics before making the transition to paid options once you have sufficient funds for it.
Here are a few ways you can market your business effectively and generate targeted sales leads without any expenditure.


When you start marketing your products or services online, always have a good look at your existing website traffic. Study your audience in detail using your Google Analytics account and see if you can identify their preferences and needs. Create content that answers their concerns and resolves their problems
Also look at the traffic sources to your website. You might find that many of your visitors come from different groups and forums. You can target these forums and communities to convey your message.
If you don’t have a website yet, study the blogs of your established competitors and see the kind of content they are creating. Also study the comments on their blog posts to get insights on your target market.
Join the discussions on forums like Quora, LinkedIn Groups, Reddit and other niche specific forums and answer the questions that people are asking about your industry. Quora, in particular, is a great place where startups can establish their brand image and attract leads by answering questions.
Similarly, you can post advertisements on classified portals like OLX and Craiglist to get free exposure. One of the hottest startups in the world, AirBnB, started their online marketing efforts by posting on Craiglist.


Website heat map tracking is crucial to understand how the visitors on your website are engaging. It helps analyze and improve or shift focus on certain areas or sections which are been liked by the visitors the most.
Through website heat map tracking you can understand which sections on our website is attracting more traffic and where the visitors are spending more time. It also helps understand better and focus on improving the other sections where the bounce backs are high.
It is also crucial to trap lead and form a lead funnel by assessing the visitors behavior on specific sections of the website.
Website heat map tracking also helps to understand which sources are bringing in more traffic or simply from where the traffic is coming from and in what volumes. So this also helps to focus on the methods or sources which are driving more traffic for your website and spend less time and money on the sources which are yielding less results


Affiliate marketing is one of the best ways to make lots of sales without spending any money at all. The concept of affiliate marketing is simple: people sign up as affiliates of your products, promote them using a variety of techniques, and only get paid when they actually make a sale.
So it’s a win-win situation for you.
To attract influential affiliates, you need to have a great product and an attractive commission structure. You can use different affiliate marketing forums, like Warrior Plus and Warrior Forums, to find affiliates for your products. Or you can use affiliate management tools like Affiliate Platform to track and manage your affiliate sales.


Live chat is crucial for conversions as with a live chat customers escape the tedious task of calling to the customer supports and waiting in a queue or writing up an email to customers support and waiting for a reply which can all answered right away with a live chat option on your website.
If the visitor has a question, query, or a concern which he is not clear about he can instantly see a simple chat text and get his answers which help in making quick buying decision for him.
In lack of a quick newer or a solution he might hot wish to call or write to customer support and go back to some other competitor where he get his answers instantly without much effort or hassle of connecting to customer support team through a call or mail.


A strong social media presence helps your visitors identify you as a renowned and trustworthy brand. It is crucial to get that first impression where customers are nor apprehensive about the shopping site even if they are shopping for the first time from your site.
The genuine engagement on your different social media platforms assure them of your credibility. It is very important as there is a huge number of bounce back in e-commerce just because so many companies have mushroomed and people do not trust online transactions with any Tom Dick or Harry unless they know its a safe and secure deal


There’s no better way to build your brand image, market your services with authority and generate new leads than smart and effective guest blogging. Don’t guest blog for SEO or backlinks. Rather, target high authority blogs that are popular with your target market. Create high quality content that demonstrates your niche expertise. Offer this content to your target blogs for free.
Many marketers and businesses fail at guest blogging because they’re too focused on promoting their own products. This is the wrong approach.
Guest blogging works the best when you focus on creating high quality content and delivering value. If your content is great, people will look at your author bio at the end of the post (where you should provide a backlink to your product’s landing page).
You can mention your own products in your guest posts, but only when they truly add value. Otherwise even your backlink in the author bio will be enough to send you leads, if your post is high quality.


Glue the customers to the sales page by highlighting the offer product or anything which is your USP and you’re selling on the basis of it.
Find out the best picture or info-graphic or text highlight that a gets registered in customers mind. It should be compelling, tempting and entice the customer to give in and buy the product.


As I said at the start, online marketing doesn’t always have to cost you money. There are numerous ways to get highly targeted exposure without spending a penny. Companies like AirBnB, DropBox and Google are just a few examples of giant corporations who started their marketing activities using free platforms. The methods I have listed in this post are more than enough to kick off your marketing activities and provide you a solid launching pad for future marketing and lead generation strategies.

This article has 1 comment

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